Thompson, Arthur A.

Crafting and executing strategy : the quest for competitive advantage : concepts and readings / Arthur A. Thompson, The University of Alabama, Margaret A. Peteraf, Dartmouth College, John E. Gamble, University of South Alabama, A. J. Strickland III, The University of Alabama. - 19th. - New York McGraw-Hill 2014 - xlviii, 366p. 25cm.

Includes index.

9780077537074 (alk. paper) 0077537076 (alk. paper)


Strategic planning.
Business planning.
Management
Planning
Policy making
Corporate culture

658.4012 / CRA