the quest for competitive advantage : concepts and readings Thompson, Arthur A. creator Peteraf, Margaret A. Gamble, John E. Strickland, A. J. text nyu New York McGraw-Hill 2014 19th. monographic eng Eng lis h

print

xlviii, 366p. 25cm. Arthur A. Thompson, The University of Alabama, Margaret A. Peteraf, Dartmouth College, John E. Gamble, University of South Alabama, A. J. Strickland III, The University of Alabama. Includes index. Strategic planning Business planning Management Planning Policy making Corporate culture 658.4012 CRA 9780077537074 (alk. paper) 0077537076 (alk. paper) 121128