@book{61686,
	author = {Wind, Yoram, and Hays, Catharine,},
	title = {Beyond advertising :},
	publisher = {John Wiley},
	year = {2016},
	address = {New jersey},
	edition = {2nd ed.},
	url = {http://catalogimages.wiley.com/images/db/jimages/9781119074229.jpg}
}