01292cam a2200313 i 4500 61686 61686 WUSLLib 151105s2016 nju b 001 0 eng 9781119074229 (hardback : alk. paper) English 23 659.1 WIN Wind, Yoram, 14241 Beyond advertising : Creating value through all customer touchpoints 2nd ed. New jersey John Wiley 2016 xxiv, 261 ; 24 cm. Advertising. 14242 Communication in marketing. 14243 Customer relations. 14244 BUSINESS & ECONOMICS / Customer Relations. bisacsh 14245 Advertising program 14707 Organizational Architecture 14708 Adaptive experimentation 14709 Hays, Catharine, 1958- 14246 Online version: Wind, Yoram, author. Beyond advertising Second edition. Hoboken : Wiley, 2015 9781119074205 (DLC) 2015043750 Cover image http://catalogimages.wiley.com/images/db/jimages/9781119074229.jpg 7 cbc orignew 1 ecip 20 y-gencatlg ddc SR 0 0 ddc 0 0 SRC MAIN MAIN REF 2019-08-07 0 659.1WIN 40065 2019-08-07 00:00:00 2019-08-07 SR 0 0 ddc 0 0 LEN MAIN MAIN LEN 2019-08-07 0 659.1WIN 40066 2019-08-07 00:00:00 2019-08-07 L