Park, C. Whan, <br/><br/>
Brand admiration :  building a business people love  

 - New Jersey  John Wiley  2016 
 - xxii, 261p ;  22cm 
<br/><br/> "Brand Admiration provides an integrated perspective on how to make strategic and tactical branding decisions"-- 
<br/><br/><label>ISBN: </label>9781119308065 (hardback : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Strategic planning.<br/>Decision making.<br/>BUSINESS & ECONOMICS / Marketing / General.<br/>B2B Market<br/>International market<br/>Extension strategy<br/>Leveraging brand<br/>Architecture design
<br/><br/><label>Dewey Class. No.: </label>658.827  / PAR