01252cam a2200325 i 4500 61688 61688 WUSLLib 160912s2016 nju b 001 0 eng 9781119308065 (hardback : alk. paper) English 23 658.827 PAR Park, C. Whan, 14250 Brand admiration : building a business people love New Jersey John Wiley 2016 xxii, 261p ; 22cm "Brand Admiration provides an integrated perspective on how to make strategic and tactical branding decisions"-- Branding (Marketing) 14251 Strategic planning. 14252 Decision making. 14253 BUSINESS & ECONOMICS / Marketing / General. bisacsh 14254 B2B Market 14670 International market 1392 Extension strategy 14671 Leveraging brand 14672 Architecture design 14673 MacInnis, Deborah J., 14255 Eisingerich, A. B. (Andreas B.), 14256 7 cbc orignew 1 ecip 20 y-gencatlg ddc SR 0 0 ddc 0 0 SRC MAIN MAIN REF 2019-08-07 0 658.827PAR 40069 2019-08-07 00:00:00 2019-08-07 SR 0 0 ddc 0 0 LEN MAIN MAIN LEN 2019-08-07 6 658.827PAR 40070 2026-04-07 12:24:01 2026-03-13 2019-08-07 L