Brand admiration
building a business people love
Park, C. Whan
creator
MacInnis, Deborah J.
Eisingerich, A. B. (Andreas B.)
text
bibliography
nju
New Jersey
John Wiley
2016
monographic
eng
Eng
lis
h
xxii, 261p ; 22cm
"Brand Admiration provides an integrated perspective on how to make strategic and tactical branding decisions"--
Branding (Marketing)
Strategic planning
Decision making
BUSINESS & ECONOMICS / Marketing / General
B2B Market
International market
Extension strategy
Leveraging brand
Architecture design
658.827 PAR
9781119308065 (hardback : alk. paper)
160912