Wells, Tina, <br/><br/>
Chasing youth culture and getting it right :  how your business can profit by tapping into today's most powerful trendsetters and tastemakers  

 - Hoboken, N.J. :  John Wiley & Sons,  c2011. 
 - x, 213p. ;  24cm. 
<br/><br/><label>ISBN: </label>9781118004050 (cloth) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Young consumers--Attitudes.--United States<br/>Generation Y--Attitudes.--United States<br/>Marketing.<br/>Management skills<br/>Youth culture<br/>Target market<br/>Population<br/>Technical innovation
<br/><br/><label>Dewey Class. No.: </label>658.8342  / WEL