Chasing youth culture and getting it right
how your business can profit by tapping into today's most powerful trendsetters and tastemakers
Wells, Tina
creator
text
nju
Hoboken, N.J
John Wiley & Sons
c2011
2011
monographic
eng
Eng
lis
h
x, 213p. ; 24cm.
Young consumers
United States
Attitudes
Generation Y
United States
Attitudes
Marketing
Management skills
Youth culture
Target market
Population
Technical innovation
658.8342 WEL
9781118004050 (cloth)
101213