TY  - BOOK
AU  - Wells,Tina
TI  - Chasing youth culture and getting it right: how your business can profit by tapping into today's most powerful trendsetters and tastemakers 
SN  - 9781118004050 (cloth)
U1  - 658.8342 22
PY  - 2011///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Young consumers
KW  - United States
KW  - Attitudes
KW  - Generation Y
KW  - Marketing
KW  - Management skills
KW  - Youth culture
KW  - Target market
KW  - Population
KW  - Technical innovation
ER  -