Brands, Robert F., <br/><br/>
Robert's rules of innovation :  a 10-step program for corporate survival  

 - Hoboken, N.J. :  John Wiley & Sons,  c2010. 
 - xii, 212 p. :  21 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780470596999 (cloth) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Product development <br/>Intellectual property <br/>Audit process <br/>Management <br/>Multinational teams <br/>Technological innovations--Management.<br/>Diffusion of innovations--Management.<br/>Organizational change.
<br/><br/><label>Dewey Class. No.: </label>658.406  / BRA