01157cam a2200277 i 4500 61739 61739 WUSLLib 151228s2016 nju b 001 0 eng 9781119223009 (hardback) English 23 658.802 SMA Smart, Roland, 14439 The agile marketer : turning customer experience into your competitive advantage New Jersey John Wiley 2016 xiii, 219 p ; 24 cm Product management. 3791 Marketing Technological innovations. 14440 Strategic planning. 14441 BUSINESS & ECONOMICS / Marketing / General. bisacsh 14254 Customer care 3980 Technology 15865 Online version: Smart, Roland, 1974- author. Agile marketer Hoboken : Wiley, 2016 9781119223016 (DLC) 2016002969 Cover image http://catalogimages.wiley.com/images/db/jimages/9781119223009.jpg 7 cbc orignew 1 ecip 20 y-gencatlg ddc SR 0 0 ddc 0 0 SRC MAIN MAIN REF 2019-09-02 0 658.802SMA 40192 2019-09-02 00:00:00 2019-09-02 SR 0 0 ddc 0 0 LEN MAIN MAIN LEN 2019-09-02 0 658.802SMA 40193 2019-09-02 00:00:00 2019-09-02 L