The China factor : leveraging emerging business strategies to compete, grow, and win in the new global economy /
Amy Karam.
- New Jersey John Wiley 2016
- xvi, 285 p. ; 24 cm.
9781119274018 (cloth)
Export marketing--China. Export marketing Customer relationship Management of marketing Politics War and money Export marketing--Western countries. International business enterprises--China. International business enterprises--Western countries. Strategic planning. Competition, International.