01362cam a2200337 i 4500 61758 61758 WUSLLib 150211s2015 njua 001 0 eng 9781119059721 (cloth) English 23 658.872 DEM Dempster, Craig. 14538 The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms New Jersey John Wiley 2015 xii, 228 p. : 23 cm. Includes index. Internet marketing. 8321 Internet advertising. 14539 Relationship marketing. 4117 Social media Marketing. 14540 Customer relations. 14541 Management 15383 Sales promotion 392 Marketing channels 1289 Telemarketing 20 Direct marketing 15384 Lee, John, 1974- 14542 Online version: Dempster, Craig. Rise of the platform marketer Hoboken, New Jersey : John Wiley & Sons, Inc., [2015] 9781119059998 (DLC) 2015006143 7 cbc orignew 1 ecip 20 y-gencatlg ddc SR 0 0 ddc 0 0 SRC MAIN MAIN REF 2019-09-05 0 658.872DEM 40234 2019-09-05 00:00:00 2019-09-05 SR 0 0 ddc 0 0 LEN MAIN MAIN LEN 2019-09-05 0 658.872DEM 40235 2019-09-05 00:00:00 2019-09-05 L 0 0 ddc 0 0 LEN MAIN MAIN LEN 2019-09-05 0 658.872DEM 40236 2019-09-05 00:00:00 2019-09-05 L