The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms Dempster, Craig. creator Lee, John 1974- text nju New Jersey John Wiley 2015 monographic eng Eng lis h
print
xii, 228 p. : 23 cm. Includes index. Internet marketing Internet advertising Relationship marketing Social media Marketing Customer relations Management Sales promotion Marketing channels Telemarketing Direct marketing 658.872 DEM Rise of the platform marketer Dempster, Craig. Hoboken, New Jersey : John Wiley & Sons, Inc., [2015] (DLC) 2015006143 9781119059721 (cloth) 150211