TY  - BOOK
AU  - Dempster,Craig
AU  - Lee,John
TI  - The rise of the platform marketer: performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms
SN  - 9781119059721 (cloth)
U1  - 658.872 23
PY  - 2015///
CY  - New Jersey
PB  - John Wiley
KW  - Internet marketing
KW  - Internet advertising
KW  - Relationship marketing
KW  - Social media
KW  - Marketing
KW  - Customer relations
KW  - Management
KW  - Sales promotion
KW  - Marketing channels
KW  - Telemarketing
KW  - Direct marketing
N1  - Includes index
ER  -