Scott, David Meerman,

The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business - Revised and expanded edition. - New Jersey John Wiley 2016 - xi, 292 p.; 24 cm.

Includes index.

9781119272427 (paperback)


Selling.
Customer services.
Internet marketing.
Big data.
Sales Management
Market research
Export marketing
Credit management

658.8 / SCO