The
new rules of sales and service
how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business
Scott, David Meerman
creator
text
nju
New Jersey
John Wiley
2016
Revised and expanded edition.
monographic
eng
Eng
lis
h
xi, 292 p.; 24 cm.
Includes index.
Selling
Customer services
Internet marketing
Big data
Sales Management
Market research
Export marketing
Credit management
658.8 SCO
New rules of sales and service
Scott, David Meerman, author.
Hoboken : Wiley, 2016
Revised Edition.
(DLC) 2016022539
9781119272427 (paperback)
160513