01098cam a2200337 i 4500 61851 61851 WUSLLib 150731t20172017maua b 001 0 eng d 1285429788 9781285429786 (hbk) English 23 658.8 HOF Hoffman, K. Douglas, 3848 Services marketing : concepts, strategies, & cases Fifth edition. Boston Cengage Learning 2017 xv, 458 p : 26 cm Service industries Marketing. 14892 Service industries Marketing. fast 14892 Dienstleistung gnd 14893 Marketing gnd 14894 Service model 15426 Service economy 15427 Communication strategy 610 Recovery management 15428 Departmentalization 15429 Bateson, John E. G., 14895 7 cbc copycat 3 ncip 20 y-gencatlg ddc SR 0 0 ddc 0 0 SRC MAIN MAIN PROC 2019-12-17 1 658.8HOF 40355 2022-03-18 00:00:00 2021-12-10 2019-12-17 SR