TY  - BOOK
AU  - Hoffman,K.Douglas
AU  - Bateson,John E.G.
TI  - Services marketing: concepts, strategies, & cases 
SN  - 1285429788
U1  - 658.8 23
PY  - 2017///
CY  - Boston
PB  - Cengage Learning
KW  - Service industries
KW  - Marketing
KW  - fast
KW  - Dienstleistung
KW  - gnd
KW  - Service model
KW  - Service economy
KW  - Communication strategy
KW  - Recovery management
KW  - Departmentalization
ER  -