Lovelock, Christopher H., <br/><br/>
Services marketing :  people, technology, strategy  
Jochen Wirtz, Christopher Lovelock. 
 - 8th ed. 
 - New Jersey  World Scientific  2016 
 - xvii, 783p.  28cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781944659004 (hardcover) 9781944659011 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management<br/>Service products <br/>Customer interface <br/>Customer relationships <br/>4ps of marketing <br/>Professions--Marketing.<br/>Service industries--Marketing.<br/>Customer services--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIR