01346cam a22003618i 4500 61938 61938 WUSLLib 160127s2016 nju 001 0 eng 9781944659004 (hardcover) 9781944659011 (pbk.) English 658.8 WIR Lovelock, Christopher H., 15091 Services marketing : people, technology, strategy Jochen Wirtz, Christopher Lovelock. 8th ed. New Jersey World Scientific 2016 1603 xvii, 783p. 28cm. Includes index. Marketing 4889 Management 21870 Service products 21871 Customer interface 21872 Customer relationships 21873 4ps of marketing 21874 Professions Marketing. 7483 Service industries Marketing. 14892 Customer services Marketing. 15092 Wirtz, Jochen, 4201 Online version: Lovelock, Christopher H., author. Services marketing Eighth edition. New Jersey : World Scientific, [2016] 9781944659028 (DLC) 2016004004 7 cbc orignew 1 ecip 20 y-gencatlg ddc L 0 0 ddc 0 0 LEN MAIN MAIN LEN 2020-01-01 0 658.8 WIR 40384 2020-01-01 00:00:00 2020-01-01 L