Services marketing people, technology, strategy Lovelock, Christopher H. creator Wirtz, Jochen text nju New Jersey World Scientific 2016 8th ed. monographic eng Eng lis h
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xvii, 783p. 28cm. Jochen Wirtz, Christopher Lovelock. Includes index. Marketing Management Service products Customer interface Customer relationships 4ps of marketing Professions Marketing Service industries Marketing Customer services Marketing 658.8 WIR Services marketing Lovelock, Christopher H., author. New Jersey : World Scientific, [2016] Eighth edition. (DLC) 2016004004 9781944659004 (hardcover) 9781944659011 (pbk.) 160127