TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Wirtz,Jochen
TI  - Services marketing: people, technology, strategy 
SN  - 9781944659004 (hardcover)
U1  - 658.8 
PY  - 2016///
CY  - New Jersey
PB  - World Scientific
KW  - Marketing
KW  - Management
KW  - Service products
KW  - Customer interface
KW  - Customer relationships
KW  - 4ps of marketing
KW  - Professions
KW  - Service industries
KW  - Customer services
N1  - Includes index
ER  -