Principles of marketing
Kotler, Philip
creator
Armstrong, Gary
Agnihotri, Prafulla
text
Noida
Pearson India Education Services
2018
17th Ed.
monographic
eng
Eng
lis
h
xxii, 701p,; 28cm.
Management
Customer value
Products and services
Strategy
Marketing plan
658.8 KOT
9789352865611
211222