TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
AU  - Agnihotri, Prafulla
TI  - Principles of marketing
SN  - 9789352865611
U1  - 658.8 
PY  - 2018///
CY  - Noida
PB  - Pearson India Education Services, 
KW  - Management
KW  - Customer value
KW  - Products and services
KW  - Strategy
KW  - Marketing plan
ER  -