TY  - BOOK
AU  - Batra, G.S.
AU  - Dangwal, R.C.
TI  - New studies in commerce and business : vol. 7: New paradigms in marketing management
SN  - 8176291099
U1  - 658 
PY  - 1999///
CY  - New Delhi
PB  - Deep & Deep publications
KW  - General management
ER  -