Perera, M.A. Champa Hiranthi <br/><br/>
Life assurance buying behavior in Sri Lankan insurance market  

 - Kuliyapitiya:  Wayamba University of Sri Lanka,  2010 
 - xiii, 169p.;  30cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Life assurance <br/>Consumer buying behavior<br/>Situational factors <br/>Psychological factors 
<br/><br/><label>Dewey Class. No.: </label>015  / PGDBM