TY  - BOOK
AU  - Perera, M.A. Champa Hiranthi
TI  - Life assurance buying behavior in Sri Lankan insurance market 
U1  - 015 
PY  - 2010///
CY  - Kuliyapitiya
PB  - Wayamba University of Sri Lanka
KW  - Life assurance
KW  - Consumer buying behavior
KW  - Situational factors
KW  - Psychological factors
ER  -