Clow, Kenneth E.  <br/><br/>
Integrated advertising, promotion, and marketing communications 

 - 5th Ed.  
 - Boston:  Pearson,   2012 
 - 463p.;  27cm 
<br/><br/><label>ISBN: </label>9780273753285 0273753282 
<br/><br/><label>Subjects--Topical Terms: </label><br/>IMC <br/>E-marketing <br/>Marketing tips <br/>Advertising <br/>Brand management 
<br/><br/><label>Dewey Class. No.: </label>659.1  / CLO