TY  - BOOK
AU  - Clow, Kenneth E. 
AU  - Baack, Donald
TI  - Integrated advertising, promotion, and marketing communications
SN  - 9780273753285
U1  - 659.1 
PY  - 2012///
CY  - Boston
PB  - Pearson, 
KW  - IMC
KW  - E-marketing
KW  - Marketing tips
KW  - Advertising
KW  - Brand management
ER  -