Zikmund, William G.  <br/><br/>
Marketing research 

 - Victoria:   Cengage Learning,   2007 
 - xxvii, 570p.;   25cm  
<br/><br/><label>ISBN: </label>9780170127349 0170127346 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pilot studies <br/>Graphic aids <br/>Survey design <br/>Data analysis 
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAR