TY  - BOOK
AU  - Zikmund, William G. 
AU  - Ward, Steven
AU  - Lowe, Ben 
AU  - Winzar, Hume 
TI  - Marketing research
SN  - 9780170127349
U1  - 658.83 
PY  - 2007///
CY  - Victoria: 
PB  - Cengage Learning, 
KW  - Pilot studies
KW  - Graphic aids
KW  - Survey design
KW  - Data analysis
ER  -