TY  - BOOK
AU  - Hooley, Graham J. 
AU  - Saunders, John A. 
AU  - Piercy, Nigel F. 
TI  - Marketing strategy and competitive positioning
SN  - 9780273655169
U1  - 658.802 
PY  - 2004///
CY  - Harlow
PB  - Prentice Hall
KW  - Management
KW  - Strategic marketing planning
KW  - Market orientation
KW  - Customer analysis
KW  - E-marketing
ER  -