International marketing
Czinkota, Michael R.
creator
Ronkainen, Ilkka A.
Zvobgo, Gilbert
text
Hampshire
Cengage Learning
2011
monographic
eng
Eng
lis
h
xxv, 592p.; 28cm
Trade policy
Economic environment
International marketplace
Marketing communication
Global services
658.84 CZI
9781408009239
221010