Clow, Kenneth E.  <br/><br/>
Integrated advertising, promotion, and arketing communications 

 - 6th Ed.  
 - Harlow:   Pearson Education,   2014 
 - 480p.;   27cm  
<br/><br/><label>ISBN: </label>9780273786986 0273786989 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management <br/>Sales promotion<br/>JMC planning <br/>Event marketing 
<br/><br/><label>Dewey Class. No.: </label>639.1  / INT