TY  - BOOK
AU  - Clow, Kenneth E. 
AU  - Baack, Donald
TI  - Integrated advertising, promotion, and arketing communications
SN  - 9780273786986
U1  - 639.1 
PY  - 2014///
CY  - Harlow: 
PB  - Pearson Education, 
KW  - Brand management
KW  - Sales promotion
KW  - JMC planning
KW  - Event marketing
ER  -