TY  - BOOK
AU  - Gilmore, James H. 
AU  - Pine II, B. Joseph
TI  - Authenticity: : what consumers really want
SN  - 9781591391456
U1  - 658.8343 
PY  - 2007///
CY  - Boston: 
PB  - Harward Business School Press, 
KW  - Income
KW  - marketing
KW  - Tax
KW  - Finding authenticity
ER  -