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21.

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Strategic marketing management planning, implementation and control by

Wilson, Richard M. S
Pearson, David J
Gilligan, Colin

Publication details: New Delhi Viva Books Private Limited 1996 1996

Availability: Items available for loan: Makandura Library (1)Location, call number: Lending Section 658.802WIL.

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22.

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The direct marketing handbook by

Nash, Edward L [Editor]

Publication details: New york McGraw-Hill Book Company 1992 1992

Availability: Items available for loan: Makandura Library (1)Location, call number: Lending Section 658.84DIR.

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23.

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Auditing markets, products, and marketing plans by

Parmerlee, David

Series: AMA marketing toolbox

Publication details: Delhi NTC Business Books 2000 2000

Availability: Items available for loan: Main Library (1)Location, call number: Lending Section 658.802PAR. Makandura Library (4)Location, call number: Lending Section 658.802PAR, ...

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24.

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Analysis for marketing planning by

Lehmann, Donald R
Winer, Russell S

Edition: 4th ed.

Publication details: Chicago Irwin 1988 1994

Availability: Items available for loan: Makandura Library (2)Location, call number: Lending Section 658.802LEH, ...

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25.

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The marketing manual by

Baker, Michael J

Publication details: Oxford Butterworth Heinemann 1998 1998

Availability: Items available for loan: Makandura Library (1)Location, call number: Lending Section 658.8002BAK.

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26.

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Strategic marketing by

Cravens, David W

Series: The irwin / mcgraw-hill series in marketing

Edition: 6th ed.

Publication details: Boston Irwin/ McGraw-Hill 1982 2000

Availability: Items available for loan: Makandura Library (2)Location, call number: Lending Section 658.802CRA, ...

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27.

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The CIM handbook of strategic marketing by

Egan, Colin []
Thomas, Michael J []

Series: The chartered Institute of marketing

Publication details: Oxford Butterworth - Heinemann Ltd. 1998 1998

Availability: Items available for loan: Makandura Library (1)Location, call number: Lending Section 658.84002CIM.

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28.

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Key customers how to manage them profitably by

McDonald, Malcolm
Woodburn, Diana
Rogers, Beth

Language: English Language

Publication details: Oxford Butterworth Heinemann 2000 2000

Availability: Items available for loan: Main Library (1)Location, call number: Lending Section 658.8MCD. Makandura Library (1)Location, call number: Lending Section 658.812MCD.

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29.

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Reading and cases in basic marketing by

McCarthy, E. Jerome []
Grashof, John F []
Brogowicz, Andrew A []

Series: The irwin series in marketing

Edition: 4th ed.

Publication details: Illinois Richard D. Irwin, Inc 1975 1984

Availability: Items available for loan: Makandura Library (1)Location, call number: Lending Section 658.802REA.

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30.

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Promotional strategy managing the marketing communications process by

Engel, James F
Kinnear, Thomas C
Warshaw, Martin R

Series: The irwin series in marketing

Edition: 7th ed.

Publication details: Boston Richard D. Irwin, Inc 1967 1991

Availability: Items available for loan: Makandura Library (1)Location, call number: Lending Section 658.82ENG.

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31.

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Sales management concepts, practices, and cases by

Johnson, Eugene M
Scheuing, Eberhard E
Kurtz, David L

Series: McGraw-hill series in marketing

Edition: 2nd ed.

Publication details: New York McGraw-Hill,Inc. 1986 1994

Availability: Items available for loan: Makandura Library (1)Location, call number: Lending Section 658.81JOH.

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32.

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The marketing challenge by

Mazur, Laura
Hogg, Annik

Series: The EIU-universities pres finance and management portfolio

Publication details: Hyderabad University Press Ltd. 1993 1993

Availability: Items available for loan: Makandura Library (1)Location, call number: Lending Section 658.802MAZ.

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33.

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Managing the global supply chain by

Schary, Philip B
Larsen, Tage Skiott

Language: English Language

Publication details: New York Viva books 2000 2000

Availability: Items available for loan: Main Library (2)Location, call number: Reference Section 658.7SCH, ...

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34.

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Business statistics for non-mathematicians by

Taylor, Sonia

Edition: 2nd ed.

Publication details: Hampshire Palgrave 2007 2007

Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 519.5TAY. Items available for reference: Main Library: Not for loan (1)Location, call number: Reference Section 519.5TAY.

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35.

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Nonparametric functional data analysis theory and practice by

Ferraty, Frederic
Vieu, Philippe

Series: Springer series in statistics

Publication details: New York Spriger 2006 2006

Availability: Items available for loan: Main Library (2)Location, call number: Reference Section 519.5FER, ...

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36.

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The gruesome acts of capitalism by

Lester, David

Publication details: Winnipeg Arbeiter ring publishing 2005 2005

Availability: Items available for loan: Main Library (1)Location, call number: Lending Section 339.2021LES.

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37.

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Order statistics by

David, H.A
Nagaraja, H.N

Edition: 3rd.

Publication details: New Jersey John Wiley 2003 2003

Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 519.5DAV. Items available for reference: Main Library: Not for loan (1)Location, call number: Reference Section 519.5DAV.

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38.

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Using oracle 11i by

Crum, Jim
Brownfield,Karen/ Castro, Don/ Conway, Ken/ Driggs, Don
Abbaraju, Satyakanth
Bieger, Don

Publication details: New Delhi Techmedia 2004 2004

Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.05536USI.

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39.

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Statistical distributions by

Forbes, Catherine
Peacock, Brian
Evans, Merran
Hastings, Nicholas

Edition: 4th ed.

Publication details: New Jersey John Wiley 2011 2011

Availability: Items available for loan: Main Library (2)Location, call number: Reference Section 519.24STA, ...

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40.

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Miller and freund's probability and statistics for engineers by

Johnson, Richard A

Edition: 5th.

Language: English Language

Publication details: New Delhi Prentice-Hall 1994 1994

Availability: Items available for loan: Main Library (2)Location, call number: Reference Section 519.202462JOH, ...

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