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21.
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Marketing modes by
Publication details: New Delhi Kalyani Publishers 1992 1992
Availability: Items available for loan: Makandura Library (1)Location, call number: Lending Section 658.82KOR
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Brand positioning strategies for competitive advantage by
Edition: 2nd
Publication details: New Delhi Tata Mcgraw - hill 2005 2005
Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.827SEN
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Marketing financial services by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English Language
Publication details: New Delhi Indian Institute of Bankers 1998 1999
Availability: Items available for loan: Main Library (1)Location, call number: Lending Section 332.10688PEZ
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29.
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Protecting the brand by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English Language
Publication details: New Delhi Viva Books 2005
Availability: Items available for loan: Main Library (1)Location, call number: Lending Section 658.827FRA
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30.
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The marketing plan workbook by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English Language
Publication details: London Kogan Page 2005 2006
Availability: Items available for loan: Main Library (1)Location, call number: Lending Section 658.802WES
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31.
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Advertising and promotion: an integrated marketing communications perspective by
Edition: 9th Ed.
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English Language
Publication details: New York: McGraw-Hill, 2012
Availability: Items available for loan: Main Library (2)Location, call number: Reference Section 659.1 BEL, ..Items available for reference: Main Library: Not for loan (1)Location, call number: Reference Section 659.1 BEL
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32.
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Integrated advertising, promotion, and arketing communications by
Edition: 6th Ed.
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English Language
Publication details: Harlow: Pearson Education, 2014
Availability: Items available for loan: Main Library (1)Location, call number: Lending Section 639.1 INTItems available for reference: Main Library: Not for loan (1)Location, call number: Reference Section 639.1 INT
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33.
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