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441.

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Duck and (re)cover : the embattled business owner's guide to survival and growth by

Little, Steven S

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English Language

Publication details: Hoboken, N.J. : John Wiley & Sons, c2009

Availability: Items available for loan: Main Library (2)Location, call number: Reference Section 658LIT, ...

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442.

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Chasing youth culture and getting it right : how your business can profit by tapping into today's most powerful trendsetters and tastemakers by

Wells, Tina

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English Language

Publication details: Hoboken, N.J. : John Wiley & Sons, c2011

Availability: Items available for loan: Main Library (2)Location, call number: Reference Section 658.8342WEL, ...

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443.

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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Jr. by

Mullins, John W. (John Walker)
Walker, Orville C

Edition: 8th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English Language

Publication details: New York : McGraw-Hill, c2013

Online resources:

Publisher description
Table of contents only

Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.8 MUL.

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444.

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The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms by

Dempster, Craig
Lee, John, 1974-

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English Language

Publication details: New Jersey John Wiley 2015

Availability: Items available for loan: Main Library (3)Location, call number: Reference Section 658.872DEM, ...

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445.

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The essential academic dean or provost: a comprehensive desk reference by

Buller, Jeffrey L

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English Language

Publication details: San Franscisco: Jossey-Bass, 2015

Online resources:

Cover image

Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 378.111BUL.

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446.

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Marketing by

Grewal, Dhruv
Levy, Michael, 1950-

Edition: Fifth edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English Language

Publication details: New York McGraw-Hill 2016

Availability: Items available for loan: Main Library (1)Location, call number: Lending Section 658.8GRE.

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447.

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The agile marketer : turning customer experience into your competitive advantage by

Smart, Roland

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English Language

Publication details: New Jersey John Wiley 2016

Online resources:

Cover image

Availability: Items available for loan: Main Library (2)Location, call number: Reference Section 658.802SMA, ...

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448.

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The China factor : leveraging emerging business strategies to compete, grow, and win in the new global economy / Amy Karam. by

Karam, Amy

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English Language

Publication details: New Jersey John Wiley 2016

Availability: Items available for loan: Main Library (2)Location, call number: Reference Section 658.840951 KAR, ...

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449.

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The sales boss : the real secret to hiring, training and managing a sales team by

Whistman, Jonathan

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English Language

Publication details: New Jersey John Wiley 2016

Availability: Items available for loan: Main Library (2)Location, call number: Reference Section 658.8102WHI, ...

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450.

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The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business by

Scott, David Meerman

Edition: Revised and expanded edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English Language

Publication details: New Jersey John Wiley 2016

Availability: Items available for loan: Main Library (3)Location, call number: Reference Section 658.8SCO, ...

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451.

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Services marketing : people, technology, strategy Jochen Wirtz, Christopher Lovelock. by

Lovelock, Christopher H
Wirtz, Jochen

Edition: 8th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English Language

Publication details: New Jersey World Scientific 2016

Availability: Items available for loan: Main Library (1)Location, call number: Lending Section 658.8 WIR.

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452.

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Services marketing : concepts, strategies, & cases by

Hoffman, K. Douglas
Bateson, John E. G

Edition: Fifth edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English Language

Publication details: Boston Cengage Learning 2017

Availability: Items available for loan: Main Library (1)Location, call number: Processing Center 658.8HOF.

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