Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes.

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TextPublication details: Hoboken, NJ : Wiley, 2003.Description: xvi, 206 p. : ill. ; 24 cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Lending Materials	Makandura Library Lending Section		Lending Collection		658.8 KOT (Browse shelf(Opens below))					Available			69247

Includes bibliographical references and index.

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