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1.
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The fundamentals of advertising by
Publication details: Oxford Butterworth Heinemann 1999 1985
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2.
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How to advertise : what works, what doesn't - and why by
Edition: 3rd ed.
Publication details: London: Kogan Page, 1976
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Marketing communications : an integrated approach by
Edition: 4th.
Language: English Language
Publication details: London: Kogan Page, 1993
Availability: Items available for loan: Main Library (2)Location, call number: Reference Section 658.802SMI, ..Items available for reference: Main Library: Not for loan (1)Location, call number: Reference Section 658.802SMI
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Managerial economics by
Language: English Language
Publication details: New Delhi: Prentice-Hall, 1951
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Effective public relations by
Edition: 08th
Publication details: New Jersey Prentice - Hall 2000 2000
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The practice of public relations by
Edition: 8th
Publication details: New Jersey Prentice - Hall 2001 2001
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10.
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The public relations handbook by
Publication details: London Routledge 2001 2001
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11.
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The management and practice of public relations by
Publication details: Hampshire Macmillan 1995 1995
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12.
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Managing external relations by
Publication details: philippines Open University Press 2001 2001
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Handbook of public relations by
Edition: 7th
Publication details: Oxford Oxford University 2006 2006
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Advertising principles & practice by
Edition: 6th.
Publication details: New Delhi Prentice - Hall 2003 2003
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17.
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The erotic history of advertising by
Publication details: New York Prometheus Books 2003 2003
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18.
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The fundamentals of advertising by
Language: English Language
Publication details: Oxford: Butterworth Heinemann, 1985
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20.
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Advertising communications & promotion management by
Edition: 2nd
Publication details: Boston McGraw - Hill 1997 1997
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