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1.
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Services marketing: integrating customer focus across the firm by
Edition: 3rd.
Language: English Language
Publication details: New Delhi Tata McGraw-Hill 2003 2003
Availability: Items available for loan: Main Library (2)Location, call number: Lending Section 658.8ZEI, ..
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2.
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Marketing best practices by
Edition: 2nd.
Language: English Language
Publication details: Bangalore Thomson 2003 2003
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Marketing strategy by
Edition: 2nd.
Publication details: New Delhi Vikas Publishing 2002 2002
Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.8FER
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Advertising and promotion anIMC approach by
Publication details: New Delhi South-western 2007 2007
Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.82SHI
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Export management by
Publication details: New Delhi Vikas Publishing 2002 2002
Availability: Items available for loan: Main Library (1)Location, call number: Reference Section 658.848KAP
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7.
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Promotion and Integrated marketing communications by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English Language
Publication details: New Delhi Thomson 2002 2004
Availability: Items available for loan: Main Library (1)Location, call number: Lending Section 659.1 SAM.
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8.
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Public relations in practice by Series: PR in practice series
Edition: 2nd.
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English Language
Publication details: New Delhi Kogan Page 2008
Availability: Items available for loan: Main Library (1)Location, call number: Lending Section 659.2 PUB
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9.
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Marketing: creating and keeping customers in an e-commerce world by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English Language
Publication details: Australia South Western 2001
Availability: Items available for loan: Main Library (2)Location, call number: Lending Section 658.8 ZIK, ..
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10.
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Principles of marketing by
Edition: 11th.
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English Language
Publication details: New Delhi Prentice-Hall 2005
Availability: Items available for loan: Main Library (1)Location, call number: Lending Section 658.8KOT
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11.
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Advertising and promotion: an integrated marketing communications perspective by
Edition: 9th Ed.
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English Language
Publication details: New York: McGraw-Hill, 2012
Availability: Items available for loan: Main Library (2)Location, call number: Reference Section 659.1 BEL, ..Items available for reference: Main Library: Not for loan (1)Location, call number: Reference Section 659.1 BEL
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12.
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International marketing by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English Language
Publication details: Hampshire: Cengage Learning, 2011
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