000 00408 a2200157 4500
020 _a0750615621
082 _a659.1
_bWIL
090 _c6392
_d8786
100 _aWilmshurst, John
245 _aThe fundamentals of advertising
260 _aOxford
_bButterworth Heinemann
_c1999
_g1985
300 _axi, 384p.
_c23cm.
650 _aADVERTISING AND PUBLIC RELATIONS
700 _aMackay, Adrian
942 _cSR
999 _c35160
_d35160