| 000 | 00473 a2200157 4500 | ||
|---|---|---|---|
| 020 | _a9781591396192 | ||
| 082 |
_a658.802 _bKIM |
||
| 090 |
_c6809 _d9423 |
||
| 100 | _aKim, W. Chan | ||
| 245 |
_aBlue ocean strategy _bhow to create uncontested market space and make the competition irrelevant |
||
| 260 |
_aBoston _bHarvard Business School Press _c2005 _g2005 |
||
| 300 |
_aXV, 240p. _c25cm. |
||
| 650 | _aMANAGEMENT OF MARKETING | ||
| 700 | _aMauborgne, Renee | ||
| 942 | _cSR | ||
| 999 |
_c35558 _d35558 |
||