| 000 | 00689 a2200253 4500 | ||
|---|---|---|---|
| 999 |
_c35567 _d35567 |
||
| 003 | WUSLLib | ||
| 008 | 170117b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a8175542888 | ||
| 020 | _a9788175542884 | ||
| 041 | _aEnglish | ||
| 082 |
_a658.802 _bSMI |
||
| 100 |
_aSmith, P.R. _91327 |
||
| 245 |
_aMarketing communications : _ban integrated approach |
||
| 250 | _a4th. | ||
| 260 |
_aLondon: _bKogan Page, _c1993 |
||
| 300 |
_axvi, 696p.; _c26cm. |
||
| 650 |
_aMarketing management _92076 |
||
| 650 |
_aMedia _92077 |
||
| 650 |
_aAdvertising _91142 |
||
| 650 |
_aDirect marketing _921 |
||
| 650 |
_aInternational marketing _92078 |
||
| 700 |
_aTaylor, Jonathan _92079 |
||
| 942 |
_cPR _2ddc |
||