| 000 | 00475 a2200169 4500 | ||
|---|---|---|---|
| 020 | _a0071154299 | ||
| 082 |
_a658.8 _bBOY |
||
| 090 |
_c6825 _d9455 |
||
| 100 | _aBoyd, Harper W. | ||
| 245 |
_aMarketing management _ba strategic approach with a global orientation |
||
| 250 | _a3rd. | ||
| 260 |
_aBoston _bMcGraw-Hill _c1998 _g1976 |
||
| 300 |
_axxii, 547p. _c26cm. |
||
| 650 | _aMANAGEMENT OF MARKETING | ||
| 700 | _aWalker, Orville C.; Larreche, Jean-Claude | ||
| 942 | _cSR | ||
| 999 |
_c35574 _d35574 |
||