000 00432 a2200169 4500
020 _a0070387672
082 _a658.834
_bLOU
090 _c6853
_d9502
100 _aLoudon, David L.
245 _aConsumer behavior
_bconcepts and applications
250 _a4th.
260 _aNew York
_bMcGraw-Hill
_c1993
_g1979
300 _axxiii, 788p.
_c26cm.
650 _aCONSUMER RESEARCH
700 _aBitta, Albert J. Della
942 _cSR
999 _c35599
_d35599