000 00639 a2200205 4500
999 _c35751
_d35751
003 WUSLLib
008 201014b ||||| |||| 00| 0 eng d
020 _a0761923837
082 _a659.1072
_bUSI
100 _aMorrison, Margaret A.
_920652
245 _aUsing qualitative research in advertising :
_bstrategies, techniques and applications
260 _aNew Delhi:
_bSage,
_c2002
300 _axi, 139p.;
_c22cm.
650 _aADVERTISING AND PUBLIC RELATIONS
_917929
650 _aADVERTISING
_920653
700 _aHaley, Eric
_920656
700 _aSheehan, Kim Bartel
_920657
700 _aTaylor, Ronald E.
_920658
942 _cSR
_2ddc